It all started with Facebook winning the war with Adblock. The sponsored posts and ads that I didn’t want to see cluttering up my feed came back with a vengeance. How I rolled my eyes, after all, it’s bad enough that Facebook keeps changing my feed back to ‘Top Stories’ without having to wade through, what I consider, irrelevant tat. However, one advert kept popping up repeatedly in my timeline that piqued my interest, that being the one advertising Google’s Digital Garage.
What got me intrigued was that a) it was about marketing and the web, and b) it was free. I’m always up for a bit of free training, and as I wanted to learn more about SEO and the like for both marketing my novels, and for gaining extra skills in the realm of social media with the hopes of getting a job, I decided to have a look.
Briefly, the Digital Garage provides “free tutorials from Google on everything from your website to online marketing and beyond. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe.”
I signed up using my Google account, after which it asked me some questions about my online needs. Using my answers, the site formulated my personal learning plan, picking select modules from its selection of 23. For me that was 9 modules. Each module came with 3 to 6 videos, which were, on average, about 3 minutes long (overall they ranged between 3 and 6 minutes long).
After each video was a short quiz, and each module ended with a longer quiz. Once I’d watched all the videos, and passed all the quizzes for my selected modules, all the rest of the modules became unlocked, and I could work through them to gain a final certificate. Which I did….
The videos were easy to watch, and each module can probably be completed in less than an hour. So basically, if you do a module a day, the whole course will take less than 23 days. The quizzes were pretty simple, but if you got any questions wrong you could take them again until you got 100%. The ease of the quizzes might seem a bit of a cop out to some, as basically you can keep trying the answers until you get full marks, but to be honest, the video content is the more important thing.
I have to say, I genuinely learnt some new things, had a few aha moments, and made a load of notes. Now, not every module was relevant to me, for instance, creating a mobile app is probably not something I’ll need to do, but the seeds of knowledge are there should I ever work for a company that might benefit from one. I’ve gained a bit more knowledge about web content, keywords, SEO, and becoming more visible on the web, which as an indie-author is important. Starting up my blog again has been as a direct result of doing the Digital Garage.
Would I recommend doing the Digital Garage? Yes. As I said, it doesn’t take long to do, even if you only do an hour a day, and your online strategy may benefit from the information provided in the videos. To be honest, you have nothing to lose in doing it. And once you’ve completed it you get a nice certificate that you can show off on the likes of LinkedIn.