Game Over Hootsuite

It was a great relationship while it lasted. Sure, we had our ups and downs. Sometimes they couldn’t be relied upon to do what they were supposed to do, but on the whole, they were there when I needed them.

Not anymore!

Yep, my love affair with Hootsuite has come to a screeching halt. Last week, with no warning at all, they changed their free plan, subsequently screwing over a lot of people, me included.

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For the uninitiated, Hootsuite’s free plan allowed you to auto-schedule up to 10 posts per profile per day. More if you manually scheduled them. But now they’ve well and truly throttled their scheduling ability, again, without warning, to a maximum of 10 posts total, across all profiles. Meaning if I schedule 10 Twitter posts, I can’t then schedule anything for Facebook. Personally, I think this is an underhanded and somewhat dumb move.

Of course, the reasoning behind this will be money money money. By limiting the number of posts, they’ll be looking to force people’s hands into signing up for their paid accounts. Unfortunately, I don’t think this will go quite the way they plan. Sure, some less social media savvy people might cave because it’s the only platform they know, but for others, like me (small businesses, charities, low/unwaged) this will probably get us looking for better options/deals elsewhere, even perhaps a paid one. And guess what? we’ll find them!

I use Buffer for free as well. I am limited to 10 posts at any one time, but this is per profile (as Hootsuite used to be). I can schedule 10 post on Twitter and 10 posts on Facebook. Any surplus can then be added to Facebook’s inbuilt scheduler, or to Tweetdeck. Sidenote: Yes Tweetdeck is crap functionality wise, but it’s free (and likely to remain so), so hey! For some, this bit of extra faffing around with multiple schedulers may not even be an issue if they only post a couple of times a day.

And what if I suddenly decide, “Hmm, maybe I should get a paid account for some extra functionality,”? Well, even then Hootsuite won’t be (shouldn’t be) the go-to account. At pretty much half the price of Hootsuite’s basic ‘Professional’ plan, Buffer’s basic ‘Awesome’ plan would be the way to go (Buffer = $10 per month (with a 15% saving if you pay annually!), Hootsuite = $19 per month).

Okay, so Hootsuite’s paid plan gives you 500 posts per month, whereas Buffer only gives you 100, but as far as I can tell, with Buffer that’s 100 posts per profile, whereas Hootsuite’s 500 will be divided across profiles. So if you use just Twitter and Facebook, that’ll be 250 each per month. If you throw in Linkedin say. With Buffer, you’ll still get 100 posts for that too, but with Hootsuite, you’ll be reduced to 166 posts per profile. As you can see, the more profiles you have, the better deal Buffer becomes compared to Hootsuite. And let’s face it, chances are, both plans probably provide way more slots than actually needed with their basic plans, especially for small organisations, or independent users like me.

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Sorry Hootsuite, you’re now nothing more than a turkey!

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