Everything is (Buffer) Awesome

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Since Hootsuite decided to downgrade its free version options, I’d been seriously considering Buffer’s Awesome Plan, especially after my fortnight’s free trial of their Businesses Plan. However, at $102 per year (and that’s with their 15% yearly subscription discount) and me not having an income, it seemed rather a large fee. Then one day I was scrolling through Twitter, reading what people had been saying about the plan, when I saw something that immediately made me sit up…. The words student discount…. And there’s me being a student!

The tweet was old, so I had two questions to get the answer to. Did they still do a student discount, and was it available to Brits?

Armed with only my university email address, I shot Buffer a message, and soon got the answers back…. Yes & Yes!

Thanks to the 15% annual discount, and a student discount, The yearly fee dropped to $51 (a manageable £38!). I signed up on the spot, and ho-boy, has it changed my morning routine for the better.

Firstly, I can link up to 10 social media accounts to one buffer account. As it stands, I’ve now linked:

*I still post to the charity’s Facebook account via Facebook’s scheduler as it allows other admins to see the posts, and make changes if necessary.

And at 100 post slots available for each, the time, it is being saved.

Before, thanks to being constrained by post slots, I would have to fill up different applications. Buffer for my retweets, Facebook posts, and LinkedIn; Hootsuite for plain text posts; Tweetdeck for posts with images, and when I’d run out of room on Hootsuite and Buffer; Facebook scheduler when I’d run out of room on Buffer; Pinterest didn’t even factor in; and I had bookmark folders for tweets and posts that simply couldn’t be fitted in anywhere at the time (e.g. for the charity account and my LinkedIn). I would quite often have to generate multiple copies of the same post, switching between scheduling platforms as space and post type dictated. Not anymore! Now I can create one post, and instantly have it schedule across all my different social media accounts, with the barest tweak to any text before they go (like adding hashtags to tweets). Plus, I no longer have to worry about backlog posts because I have more than enough available slots for each account.

Another time saver has come from being able to cross post between different account types. My social media accounts can be divided into three profiles: Charity org, me as a marine biologist, and me as a sci-fi novelist. I had different buffer accounts for each hat I wear, and I would have to log in and out of them to schedule posts. So, say, I came across an a marine-related article when scheduling stuff for my marine platforms, that I fancied sharing on the charity’s profile. I would have to wait until I’d done all my scheduling for my marine accounts, log out of the accounts, log into the charity’s accounts, recreate the posts, and schedule them again. Not so now. Now, if I find a post that I want to share across several profiles, I can simultaneously schedule them across several profiles. Job done!

The biggest issue I have is getting into the new posting rhythm. It doesn’t feel right just creating one post for multiple accounts. Several times I’ve sat there, staring at the post, second-guessing myself whether everything’s ok with it, and that I’m good to press the ‘Schedule’ button. Also, I have to be wary to make sure I deselect all the unnecessary platforms before publishing (I don’ think MARINElife’s followers are too interested in my science fiction posts).

Despite that, my time spent scheduling posts has been cut from approximately 2.5 hours, to about 1.5 hours. It’s come to the point that I’m able to slot in some Open Learn studying in the morning.

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So, if you’re contemplating signing up for the Buffer Awesome Plan, I heartily recommend it, especially if you’re a student or a charity (the 50% discount applies to you too).