Game Over Hootsuite

It was a great relationship while it lasted. Sure, we had our ups and downs. Sometimes they couldn’t be relied upon to do what they were supposed to do, but on the whole, they were there when I needed them.

Not anymore!

Yep, my love affair with Hootsuite has come to a screeching halt. Last week, with no warning at all, they changed their free plan, subsequently screwing over a lot of people, me included.

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For the uninitiated, Hootsuite’s free plan allowed you to auto-schedule up to 10 posts per profile per day. More if you manually scheduled them. But now they’ve well and truly throttled their scheduling ability, again, without warning, to a maximum of 10 posts total, across all profiles. Meaning if I schedule 10 Twitter posts, I can’t then schedule anything for Facebook. Personally, I think this is an underhanded and somewhat dumb move.

Of course, the reasoning behind this will be money money money. By limiting the number of posts, they’ll be looking to force people’s hands into signing up for their paid accounts. Unfortunately, I don’t think this will go quite the way they plan. Sure, some less social media savvy people might cave because it’s the only platform they know, but for others, like me (small businesses, charities, low/unwaged) this will probably get us looking for better options/deals elsewhere, even perhaps a paid one. And guess what? we’ll find them!

I use Buffer for free as well. I am limited to 10 posts at any one time, but this is per profile (as Hootsuite used to be). I can schedule 10 post on Twitter and 10 posts on Facebook. Any surplus can then be added to Facebook’s inbuilt scheduler, or to Tweetdeck. Sidenote: Yes Tweetdeck is crap functionality wise, but it’s free (and likely to remain so), so hey! For some, this bit of extra faffing around with multiple schedulers may not even be an issue if they only post a couple of times a day.

And what if I suddenly decide, “Hmm, maybe I should get a paid account for some extra functionality,”? Well, even then Hootsuite won’t be (shouldn’t be) the go-to account. At pretty much half the price of Hootsuite’s basic ‘Professional’ plan, Buffer’s basic ‘Awesome’ plan would be the way to go (Buffer = $10 per month (with a 15% saving if you pay annually!), Hootsuite = $19 per month).

Okay, so Hootsuite’s paid plan gives you 500 posts per month, whereas Buffer only gives you 100, but as far as I can tell, with Buffer that’s 100 posts per profile, whereas Hootsuite’s 500 will be divided across profiles. So if you use just Twitter and Facebook, that’ll be 250 each per month. If you throw in Linkedin say. With Buffer, you’ll still get 100 posts for that too, but with Hootsuite, you’ll be reduced to 166 posts per profile. As you can see, the more profiles you have, the better deal Buffer becomes compared to Hootsuite. And let’s face it, chances are, both plans probably provide way more slots than actually needed with their basic plans, especially for small organisations, or independent users like me.

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Sorry Hootsuite, you’re now nothing more than a turkey!

Hootsuite Hiccup

When you’ve been using an app regularly, and for a long time, you don’t so much get complacent with using it, rather, you get used to its quirks, finding a way around these quirks to a point that it becomes part of your day-to-day routine. You get so used to doing this that you never question whether these quirks are, in fact, still quirks. This was me and Hootsuite.

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I’ve been using Hootsuite for donkey’s years to schedule social media posts, and overall, it’s a good app to use. Sure, it doesn’t work 100% of the time. Sometimes it doesn’t pick up the text and imagery from a link, meaning I have to add them by hand. Sometimes it tells me it failed to post a scheduled tweet, when in fact it has. But I can deal with these minor irritations.

The problem I had is that when I started using it way back when, it couldn’t do media tweets. You had the option of adding a picture to the tweet, but these images didn’t appear in Twitter’s news feed, rather, another url was added to your tweet, and for someone to see the image, they had to click through to another site. This was not ideal. However, a fellow twitter user suggested I use buffer for media tweets. It turned out that was a good option, and so whenever I needed to add pictures to a tweet, I used buffer instead. It was a bit more time consuming, but not by much, and so I spent the years separating out my post stream through the two apps.

That was until I had an epiphany the other day. I was creating a plain text tweet, then I second guessed myself, and wondered if I should add a picture to it. This meant having to create the tweet again in buffer. Then a dim bulb went off in my head. Do Hootsuite use media tweets in their feed? They certainly seemed the kind of brand that would. I headed over to their stream, and yes, every tweet I looked at had a picture attached to it. It seemed to me rather a daft notion that Hootsuite would be using a third-party app to add pictures to their tweets. Which begged the question: did images added to tweets in Hootsuite show in the twitter feed now? I did a test tweet, and the answer was a resounding yes. Media tweets now work in Hootsuite! How long ago that function was added is beyond me, but it goes to show there’s plenty still to learn when it comes to social media.

However, it’s still lacking a bit in functionality. If you put, say, a news article link in buffer, the different pictures within that article show up, allowing you to pick the image you want to add. Not so with Hootsuite. You have to save the picture to your computer first, then upload it. A bit more of a laborious process. Therefore, I don’t think Hootsuite will surpass buffer as my go to app for media tweets, but it’s good to know if I run out of slots on my free buffer account, I can turn to Hootsuite to create more.

Speaking of ICT, my Open University work is still heading on full steam. I handed in my first TMA assessment, and promptly had a nightmare about failing it. Great, education anxiety-filled dreams again! It’s bad enough I still get nightmares about having not done my end of year coursework for my MSc that I completed, ohhhh, nearly 14 years ago. Still, I had some good OU news this past week. My pencil case that I won has finally arrived. And about frigging time too!

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Malfoy is going to tell his father about this